The principle

Brands need lots of short videos in a “user-generated content” style. I set up a production pipeline that makes them at scale.

The pipeline

• Scripts written with AI, tailored to each product
• Automated editing in Python and FFmpeg: cutting, vertical format, transitions
• Synthetic voice and subtitles added automatically
• Several versions of each video to test what works

What I learned along the way

Reposting bought videos isn’t enough: platforms reward original content. The value lies in the storytelling, the angle and the service delivered to brands.