The concept

A fun, useful brand inspired by health and science studies, with two taglines: Smart. Fun. Anatomical. and Wear Your Science. Share Your Style. Production close to buyers to limit environmental impact.

The catalogue

• Anatomical pins, the flagship product
• Medical sweatshirts, including the “Trust Me” sweatshirt
• Mugs, tote bags, water bottles, calendars
• Digital student trackers and planners

The launch plan (July 2025)

• A starting catalogue of 10 to 15 designs, 10 product listings on Etsy
• A −20% launch promotion for 14 days
• A small weekly ad budget and a Meta Ads test
• Bundles to raise the average basket
• Visual identity and mockups made in Canva

The influencer strategy

• Selection of content creators focused on studying, medicine and student life
• Three free products, a personal discount code and a commission on sales
• Order tracking in Google Sheets, payments via PayPal
• A full influencer contract: commissions, ad disclosure, image rights, confidentiality

The project is on hold, but it taught me how to launch a brand from A to Z: product, pricing, advertising, partnerships.